Business Issue:
Small in-house marketing team without digital marketing expertise to grow channels as acquisition tools.
S Digital Consulting Solutions:
Digital Marketing Strategy: Developed paid search and paid social testing strategy, content plan, ad spend budget with success metrics and data analysis testing for actionable results.
Integrated Marketing Campaigns: Ensured cohesive brand messaging across all digital channels with images and copy.
Audience segmentation: Identified and built new audiences profiles for customer acquisition on paid social and paid search.
In channel execution: Built out ads, audiences and reporting dashboards in channel platforms.
Results:
Increased Site Traffic: +200% site traffic in 6 months
Increased eCommerce Revenue: +185% in 6 months
Increased orders: +160% in 6 months
Site Conversion stayed stable at 1.5%
AOV: +10% in 6 months
