Business Issue:

B2B business needs to shift to DTC website due to pandemic with no in-house digital or creative team.

S Digital Consulting Solutions:

• Digital Growth Strategy: Partner with CEO to define go forward digital marketing strategy for DTC consumer.

• Creative Agency Management: Work directly with creative agency to develop DTC friendly storytelling, copy tone and web design.

• Build and Maintain Paid Marketing: Built paid marketing channels for search and social. Grow and maintain marketing channels for brand awareness and customer acquisition.

• Website Management: Worked with developers for website re-structure to DTC and B2B website with wholesale portal. Efforts included: market and competitor research, manage developers with roadmap, budget management and software integration identification.

Results:

• Increased Site Traffic: +50% YoY new users

• Increased eCommerce Revenue: +280% YoY

• Increased orders: +260% YoY

• Site Conversion: +154% YoY

• AOV: +5% YoY