Business Issue:

Sudden exponential eCommerce growth due to pandemic. In-house creative team but no digital expertise in website management, agency management (marketing and developer) and customer retention.

S Digital Consulting Solutions:

• Lead Website Development: Partner with external agency to develop and manage project roadmap and budget management.

• Marketing Agency Management: Manage relationship with marketing agency for paid media strategy, creative development, execution and analysis with weekly meetings, reporting analysis, and budget management.

• Reporting Standardization: Standardize digital analytics reporting to be able to take actionable data driven steps from A/B testing and digital metrics from all channels.

• Marketing Operations Efficiency: Partner with creative team to improve marketing operations efficiency by following best practices for campaign development and implementing content approval processes.

• Budget Development and Forecasting: Create long-term plan (3-5 years) and forecast for digital projects including resource identification, timelines, and budgets.

Results:

• Increased Site Conversion: +120% YoY website conversion

• Increased eCommerce Revenue: +30% YoY site revenue

• Reduced Development Costs: Over $50K annual savings on development costs with projects taking 25% less time. Implementation of Optimizely for A/B testing to ensure project impact.